Which of the following describes qualitative analysis?

Prepare for the WGU BUS3100 C723 Quantitative Analysis Exam. Study effectively with flashcards, multiple-choice questions, and detailed explanations. Ready yourself for success!

Qualitative analysis focuses on understanding characteristics, qualities, and attributes that are not easily quantified. It typically involves subjective data that is gathered through methods such as interviews, open-ended surveys, observations, or focus groups. This type of analysis aims to provide insights into motivations, feelings, and experiences that shape behaviors or trends within a particular context.

In contrast to quantitative analysis, which relies heavily on numerical data and statistical methods, qualitative analysis explores the deeper meaning behind those numbers, offering context and understanding to the phenomena being studied. Therefore, this approach is valuable in situations where human experience and perspective are essential for deriving conclusions.

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